{"id":1077,"date":"2025-11-23T17:41:35","date_gmt":"2025-11-23T10:41:35","guid":{"rendered":"https:\/\/doannguyenhiep.com\/?p=1077"},"modified":"2025-11-23T17:42:51","modified_gmt":"2025-11-23T10:42:51","slug":"management","status":"publish","type":"post","link":"https:\/\/doannguyenhiep.com\/vi\/dau-tu\/management\/","title":{"rendered":"Management"},"content":{"rendered":"<p>N\u1ebfu <strong>Meaning<\/strong> gi\u00fap b\u1ea1n hi\u1ec3u doanh nghi\u1ec7p l\u00e0m g\u00ec,<br \/>\nv\u00e0 <strong>Moat<\/strong> cho b\u1ea1n th\u1ea5y doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1eafng d\u00e0i h\u1ea1n,<\/p>\n<p>th\u00ec <strong>Management<\/strong> tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi quan tr\u1ecdng nh\u1ea5t:<\/p>\n<blockquote><p><strong>\u201cT\u00f4i c\u00f3 tin nh\u1eefng ng\u01b0\u1eddi n\u00e0y qu\u1ea3n l\u00fd ti\u1ec1n c\u1ee7a t\u00f4i kh\u00f4ng?\u201d<\/strong><\/p><\/blockquote>\n<p>B\u1edfi khi b\u1ea1n mua c\u1ed5 phi\u1ebfu,<br \/>\nb\u1ea1n kh\u00f4ng ch\u1ec9 mua doanh nghi\u1ec7p,<br \/>\nm\u00e0 b\u1ea1n <strong>trao quy\u1ec1n qu\u1ea3n l\u00fd ti\u1ec1n c\u1ee7a m\u00ecnh cho ban l\u00e3nh \u0111\u1ea1o<\/strong>.<\/p>\n<p>V\u00e0 sai l\u1ea7m l\u1edbn nh\u1ea5t c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0 kh\u00f4ng ph\u1ea3i l\u00e0 ch\u1ecdn nh\u1ea7m ng\u00e0nh,<br \/>\nm\u00e0 l\u00e0 <strong>g\u1eedi ti\u1ec1n cho sai ng\u01b0\u1eddi<\/strong>.<\/p>\n<hr \/>\n<h1><strong>1. V\u00ec sao Management l\u00e0 ch\u1eef M kh\u00f3 nh\u1ea5t v\u00e0 quan tr\u1ecdng nh\u1ea5t?<\/strong><\/h1>\n<p>B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecbnh gi\u00e1 sai m\u1ed9t ch\u00fat.<br \/>\nB\u1ea1n c\u00f3 th\u1ec3 ki\u00ean nh\u1eabn ch\u01b0a \u0111\u1ee7.<br \/>\nB\u1ea1n c\u00f3 th\u1ec3 ch\u1edd h\u01a1i l\u00e2u \u0111\u1ec3 v\u00e0o l\u1ec7nh.<\/p>\n<p>Nh\u01b0ng ch\u1ec9 c\u1ea7n <strong>ban l\u00e3nh \u0111\u1ea1o t\u1ec7<\/strong>,<br \/>\nm\u1ecdi th\u1ee9 s\u1ebd s\u1ee5p nhanh nh\u01b0 \u0111\u1ed5 c\u00e1t b\u1eb1ng x\u00f4 n\u01b0\u1edbc.<\/p>\n<p><strong>Management c\u00f3 th\u1ec3:<\/strong><\/p>\n<ul>\n<li>k\u00e9o doanh nghi\u1ec7p l\u00ean \u0111\u1ec9nh \u2192 nh\u01b0 Apple sau Steve Jobs quay l\u1ea1i,<\/li>\n<li>ho\u1eb7c gi\u1ebft ch\u1ebft doanh nghi\u1ec7p \u2192 nh\u01b0 h\u00e0ng ng\u00e0n t\u1eadp \u0111o\u00e0n t\u1eebng huy ho\u00e0ng nh\u01b0ng bi\u1ebfn m\u1ea5t v\u00ec qu\u1ea3n tr\u1ecb t\u1ec7.<\/li>\n<\/ul>\n<p>Warren Buffett t\u1eebng n\u00f3i:<\/p>\n<blockquote><p><strong>\u201cM\u1ed9t doanh nghi\u1ec7p tuy\u1ec7t v\u1eddi v\u1edbi ban l\u00e3nh \u0111\u1ea1o t\u1ed3i s\u1ebd b\u1ecb ph\u00e1 hu\u1ef7.\u201d<\/strong><\/p><\/blockquote>\n<p>B\u1edfi v\u00ec:<\/p>\n<ul>\n<li>M\u1ed9t doanh nghi\u1ec7p t\u1ed1t c\u00f3 th\u1ec3 b\u1ecb <strong>l\u00e3ng ph\u00ed v\u1ed1n<\/strong>,<\/li>\n<li>M\u1ed9t doanh nghi\u1ec7p c\u00f3 Moat m\u1ea1nh v\u1eabn c\u00f3 th\u1ec3 b\u1ecb <strong>chi ti\u00eau \u0111i\u00ean r\u1ed3<\/strong>,<\/li>\n<li>M\u1ed9t doanh nghi\u1ec7p Meaning r\u00f5 r\u00e0ng v\u1eabn c\u00f3 th\u1ec3 b\u1ecb <strong>\u0111i sai h\u01b0\u1edbng<\/strong>.<\/li>\n<\/ul>\n<p><strong>Ban l\u00e3nh \u0111\u1ea1o = ng\u01b0\u1eddi c\u1ea7m tay l\u00e1i.<\/strong><br \/>\nKh\u00f4ng quan s\u00e1t h\u1ecd = b\u1ea1n \u0111ang ng\u1ed3i tr\u00ean xe m\u00e0 kh\u00f4ng bi\u1ebft t\u00e0i x\u1ebf l\u00e0 ai.<\/p>\n<hr \/>\n<h1><strong>2. Th\u1ebf n\u00e0o l\u00e0 Management t\u1ed1t? \u2013 3 ti\u00eau chu\u1ea9n v\u00e0ng<\/strong><\/h1>\n<p>Ta kh\u00f4ng \u0111\u00e1nh gi\u00e1 b\u1eb1ng l\u1eddi h\u1ecd n\u00f3i,<br \/>\nm\u00e0 b\u1eb1ng <strong>c\u00e1ch h\u1ecd c\u01b0 x\u1eed v\u1edbi ti\u1ec1n c\u1ee7a c\u1ed5 \u0111\u00f4ng<\/strong>.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 3 ti\u00eau chu\u1ea9n quan tr\u1ecdng nh\u1ea5t:<\/p>\n<hr \/>\n<h2><strong>2.1. H\u1ecd c\u00f3 n\u00f3i th\u1eadt v\u00e0 minh b\u1ea1ch kh\u00f4ng? (Truthfulness &amp; Transparency)<\/strong><\/h2>\n<p>Doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u00f3 v\u1ea5n \u0111\u1ec1.<br \/>\nNh\u01b0ng m\u1ed9t ban l\u00e3nh \u0111\u1ea1o t\u1ed1t:<\/p>\n<ul>\n<li>d\u00e1m th\u1eeba nh\u1eadn sai l\u1ea7m,<\/li>\n<li>d\u00e1m n\u00f3i r\u00f5 r\u1ee7i ro,<\/li>\n<li>d\u00e1m nh\u1eadn tr\u00e1ch nhi\u1ec7m,<\/li>\n<li>d\u00e1m gi\u1ea3i th\u00edch nguy\u00ean nh\u00e2n,<\/li>\n<li>d\u00e1m \u0111\u01b0a ra k\u1ebf ho\u1ea1ch s\u1eeda sai.<\/li>\n<\/ul>\n<p>Ng\u01b0\u1ee3c l\u1ea1i, l\u00e3nh \u0111\u1ea1o t\u1ec7 lu\u00f4n:<\/p>\n<ul>\n<li>\u0111\u1ed5 l\u1ed7i th\u1ecb tr\u01b0\u1eddng,<\/li>\n<li>d\u00f9ng ng\u00f4n t\u1eeb b\u00f3ng b\u1ea9y \u0111\u1ec3 che s\u1ef1 th\u1eadt,<\/li>\n<li>\u201c\u0111\u00e1nh b\u00f3ng\u201d k\u1ebft qu\u1ea3,<\/li>\n<li>n\u00e9 tr\u00e1nh v\u1ea5n \u0111\u1ec1 tr\u1ecdng y\u1ebfu,<\/li>\n<li>h\u1ee9a h\u1eb9n m\u01a1 h\u1ed3 nh\u01b0ng kh\u00f4ng c\u00f3 k\u1ebf ho\u1ea1ch r\u00f5 r\u00e0ng.<\/li>\n<\/ul>\n<p><strong>C\u00e1ch nh\u1eadn bi\u1ebft:<\/strong><\/p>\n<ul>\n<li>\u0110\u1ecdc th\u01b0 c\u1ed5 \u0111\u00f4ng h\u1eb1ng n\u0103m.<br \/>\nL\u00e3nh \u0111\u1ea1o t\u1ed1t th\u01b0\u1eddng vi\u1ebft <strong>r\u00f5 r\u00e0ng, th\u1eb3ng th\u1eafn, kh\u00f4ng m\u00e0u m\u00e8<\/strong>.<\/li>\n<li>Ki\u1ec3m tra c\u00e1ch h\u1ecd ph\u1ea3n \u1ee9ng v\u1edbi kh\u1ee7ng ho\u1ea3ng.<\/li>\n<li>Xem qu\u00e1 kh\u1ee9:<br \/>\nh\u1ecd c\u00f3 t\u1eebng l\u1eeba c\u1ed5 \u0111\u00f4ng? gi\u1ea5u l\u1ed7? t\u00f4 v\u1ebd b\u00e1o c\u00e1o?<\/li>\n<\/ul>\n<p>M\u1ed9t c\u00e2u h\u1ecfi \u0111\u01a1n gi\u1ea3n:<\/p>\n<blockquote><p>\u201cNg\u01b0\u1eddi n\u00e0y c\u00f3 \u0111\u00e1ng \u0111\u1ec3 t\u00f4i tin giao ti\u1ec1n kh\u00f4ng?\u201d<\/p><\/blockquote>\n<p>N\u1ebfu b\u1ea1n th\u1ea5y <strong>do d\u1ef1<\/strong>, \u0111\u00f3 l\u00e0 t\u00edn hi\u1ec7u \u0111\u1ecf.<\/p>\n<hr \/>\n<h2><strong>2.2. H\u1ecd c\u00f3 c\u00f9ng l\u1ee3i \u00edch v\u1edbi c\u1ed5 \u0111\u00f4ng kh\u00f4ng? (Skin in the Game)<\/strong><\/h2>\n<p>Ban l\u00e3nh \u0111\u1ea1o t\u1ed1t <strong>ph\u1ea3i l\u00e0 ng\u01b0\u1eddi ch\u1ecbu r\u1ee7i ro c\u00f9ng b\u1ea1n<\/strong>.<\/p>\n<p>Ngh\u0129a l\u00e0:<\/p>\n<ul>\n<li>H\u1ecd <strong>s\u1edf h\u1eefu c\u1ed5 phi\u1ebfu c\u00f4ng ty<\/strong>,<\/li>\n<li>L\u01b0\u01a1ng th\u01b0\u1edfng h\u1ee3p l\u00fd d\u1ef1a tr\u00ean hi\u1ec7u qu\u1ea3 th\u1eadt,<\/li>\n<li>H\u1ecd \u0111\u1ea7u t\u01b0 t\u00e0i s\u1ea3n c\u00e1 nh\u00e2n v\u00e0o c\u1ed5 phi\u1ebfu doanh nghi\u1ec7p c\u1ee7a ch\u00ednh h\u1ecd,<\/li>\n<li>H\u1ecd gi\u1eef c\u1ed5 phi\u1ebfu l\u00e2u d\u00e0i, kh\u00f4ng b\u00e1n ra li\u00ean t\u1ee5c.<\/li>\n<\/ul>\n<p>C\u00f2n ban l\u00e3nh \u0111\u1ea1o t\u1ec7 th\u00ec:<\/p>\n<ul>\n<li>nh\u1eadn l\u01b0\u01a1ng th\u01b0\u1edfng kh\u1ed5ng l\u1ed3 b\u1ea5t k\u1ec3 k\u1ebft qu\u1ea3,<\/li>\n<li>b\u00e1n c\u1ed5 phi\u1ebfu th\u01b0\u1eddng xuy\u00ean,<\/li>\n<li>d\u00f9ng quy\u1ec1n ch\u1ecdn c\u1ed5 phi\u1ebfu \u0111\u1ec3 ki\u1ebfm l\u1ee3i nhanh,<\/li>\n<li>l\u1ea5y ti\u1ec1n c\u00f4ng ty ti\u00eau x\u00e0i xa x\u1ec9,<\/li>\n<li>x\u00e2y v\u0103n ph\u00f2ng l\u1ed9ng l\u1eaby nh\u01b0ng kh\u00f4ng t\u1ea1o gi\u00e1 tr\u1ecb d\u00e0i h\u1ea1n.<\/li>\n<\/ul>\n<p>N\u1ebfu ban l\u00e3nh \u0111\u1ea1o:<\/p>\n<blockquote><p><strong>gi\u00e0u l\u00ean v\u00ec doanh nghi\u1ec7p gi\u00e0u l\u00ean<\/strong><\/p><\/blockquote>\n<p>\u2192 b\u1ea1n n\u00ean tin h\u1ecd.<\/p>\n<p>N\u1ebfu ban l\u00e3nh \u0111\u1ea1o:<\/p>\n<blockquote><p><strong>gi\u00e0u l\u00ean b\u1eb1ng c\u00e1ch h\u00fat m\u00e1u doanh nghi\u1ec7p<\/strong><\/p><\/blockquote>\n<p>\u2192 b\u1ea1n n\u00ean ch\u1ea1y.<\/p>\n<hr \/>\n<h2><strong>2.3. H\u1ecd c\u00f3 bi\u1ebft ph\u00e2n b\u1ed5 v\u1ed1n th\u00f4ng minh kh\u00f4ng? (Capital Allocation)<\/strong><\/h2>\n<p>\u0110\u00e2y l\u00e0 k\u1ef9 n\u0103ng quan tr\u1ecdng nh\u1ea5t c\u1ee7a m\u1ed9t CEO.<\/p>\n<p>M\u1ed9t CEO gi\u1ecfi s\u1ebd bi\u1ebft:<\/p>\n<ul>\n<li>khi n\u00e0o n\u00ean m\u1edf r\u1ed9ng,<\/li>\n<li>khi n\u00e0o n\u00ean thu h\u1eb9p,<\/li>\n<li>khi n\u00e0o n\u00ean mua l\u1ea1i c\u1ed5 phi\u1ebfu,<\/li>\n<li>khi n\u00e0o n\u00ean tr\u1ea3 c\u1ed5 t\u1ee9c,<\/li>\n<li>khi n\u00e0o n\u00ean gi\u1eef ti\u1ec1n m\u1eb7t,<\/li>\n<li>khi n\u00e0o n\u00ean mua l\u1ea1i doanh nghi\u1ec7p kh\u00e1c,<\/li>\n<li>khi n\u00e0o KH\u00d4NG n\u00ean l\u00e0m g\u00ec c\u1ea3.<\/li>\n<\/ul>\n<p>CEO gi\u1ecfi lu\u00f4n coi ti\u1ec1n c\u1ee7a b\u1ea1n nh\u01b0 c\u1ee7a h\u1ecd.<br \/>\nCEO t\u1ec7 coi ti\u1ec1n c\u1ee7a c\u00f4ng ty nh\u01b0 c\u1ee7a h\u1ecd.<\/p>\n<p><strong>D\u1ea5u hi\u1ec7u ban l\u00e3nh \u0111\u1ea1o ph\u00e2n b\u1ed5 v\u1ed1n th\u00f4ng minh:<\/strong><\/p>\n<ul>\n<li>Kh\u00f4ng \u0111\u1ed5 ti\u1ec1n v\u00e0o d\u1ef1 \u00e1n ph\u00f9 phi\u1ebfm,<\/li>\n<li>Kh\u00f4ng m\u1edf r\u1ed9ng khi th\u1ecb tr\u01b0\u1eddng kh\u00f4ng t\u1ed1t,<\/li>\n<li>Kh\u00f4ng mua l\u1ea1i c\u1ed5 phi\u1ebfu khi gi\u00e1 qu\u00e1 cao,<\/li>\n<li>Kh\u00f4ng vay n\u1ee3 v\u00f4 l\u00fd,<\/li>\n<li>Kh\u00f4ng \u0111u\u1ed5i theo t\u0103ng tr\u01b0\u1edfng b\u1eb1ng m\u1ecdi gi\u00e1.<\/li>\n<\/ul>\n<p>Ng\u01b0\u1ee3c l\u1ea1i, CEO t\u1ec7:<\/p>\n<ul>\n<li>x\u00e2y v\u0103n ph\u00f2ng xa hoa,<\/li>\n<li>mua l\u1ea1i c\u00f4ng ty r\u00e1c \u0111\u1ec3 \u201ct\u00f4 son\u201d,<\/li>\n<li>t\u0103ng tr\u01b0\u1edfng b\u1eb1ng n\u1ee3,<\/li>\n<li>chi ti\u00eau v\u00ec c\u00e1i t\u00f4i c\u1ee7a h\u1ecd ch\u1ee9 kh\u00f4ng v\u00ec t\u01b0\u01a1ng lai doanh nghi\u1ec7p.<\/li>\n<\/ul>\n<p>N\u1ebfu b\u1ea1n th\u1ea5y c\u00f4ng ty:<\/p>\n<ul>\n<li>doanh thu t\u0103ng,<\/li>\n<li>n\u1ee3 t\u0103ng,<\/li>\n<li>bi\u00ean l\u1ee3i nhu\u1eadn gi\u1ea3m,<\/li>\n<li>c\u1ed5 phi\u1ebfu kh\u00f4ng t\u0103ng,<\/li>\n<li>nh\u01b0ng\u2026 l\u01b0\u01a1ng CEO t\u0103ng \u0111\u1ec1u<\/li>\n<\/ul>\n<p>\u2192 ch\u1ea1y.<\/p>\n<hr \/>\n<h1><strong>3. Nh\u1eefng t\u00edn hi\u1ec7u c\u1ea3nh b\u00e1o Management t\u1ec7 (RED FLAGS)<\/strong><\/h1>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 danh s\u00e1ch \u201cc\u1edd \u0111\u1ecf\u201d \u0111\u1ec3 b\u1ea1n tr\u00e1nh l\u1ed7:<\/p>\n<ol>\n<li><strong>CEO khoe khoang, l\u1ea1m d\u1ee5ng truy\u1ec1n th\u00f4ng.<\/strong><\/li>\n<li><strong>B\u00e1o c\u00e1o t\u00e0i ch\u00ednh nhi\u1ec1u h\u1ea1ng m\u1ee5c \u201ck\u1ef3 l\u1ea1\u201d, thi\u1ebfu minh b\u1ea1ch.<\/strong><\/li>\n<li><strong>Ban l\u00e3nh \u0111\u1ea1o kh\u00f4ng s\u1edf h\u1eefu c\u1ed5 ph\u1ea7n \u0111\u00e1ng k\u1ec3.<\/strong><\/li>\n<li><strong>Thay CEO li\u00ean t\u1ee5c \u2192 ngh\u0129a l\u00e0 chi\u1ebfn l\u01b0\u1ee3c m\u01a1 h\u1ed3.<\/strong><\/li>\n<li><strong>Vay n\u1ee3 nhi\u1ec1u nh\u01b0ng kh\u00f4ng gi\u1ea3i th\u00edch l\u00fd do.<\/strong><\/li>\n<li><strong>M&amp;A li\u00ean t\u1ee5c \u2192 th\u01b0\u1eddng l\u00e0 \u0111\u1ec3 che l\u1ea5p l\u1ed7.<\/strong><\/li>\n<li><strong>D\u00f9ng thu\u1eadt ng\u1eef hoa m\u1ef9 \u0111\u1ec3 che th\u1ef1c tr\u1ea1ng.<\/strong><\/li>\n<li><strong>Bi\u00ean l\u1ee3i nhu\u1eadn gi\u1ea3m nhi\u1ec1u n\u0103m nh\u01b0ng h\u1ecd v\u1eabn tuy\u00ean b\u1ed1 \u201cm\u1ecdi th\u1ee9 \u1ed5n\u201d.<\/strong><\/li>\n<\/ol>\n<p>M\u1ed9t trong nh\u1eefng c\u1edd \u0111\u1ecf l\u1edbn nh\u1ea5t l\u00e0:<\/p>\n<blockquote><p><strong>Ban l\u00e3nh \u0111\u1ea1o n\u00f3i nhi\u1ec1u v\u1ec1 \u201ct\u0103ng tr\u01b0\u1edfng doanh thu\u201d<br \/>\nh\u01a1n \u201ct\u0103ng tr\u01b0\u1edfng l\u1ee3i nhu\u1eadn\u201d.<\/strong><\/p><\/blockquote>\n<p>K\u1ebb t\u1ec7 th\u00edch khoe \u201ccon s\u1ed1 \u0111\u1eb9p\u201d.<br \/>\nNg\u01b0\u1eddi gi\u1ecfi th\u00edch khoe \u201cgi\u00e1 tr\u1ecb th\u1eadt\u201d.<\/p>\n<hr \/>\n<h1><strong>4. C\u00e1ch ki\u1ec3m tra Management b\u1eb1ng d\u1eef li\u1ec7u (kh\u00f4ng c\u1ea3m t\u00ednh)<\/strong><\/h1>\n<p>\u0110\u00e2y l\u00e0 c\u00e1ch Buffett l\u00e0m \u2013 b\u1ea1n c\u00f3 th\u1ec3 copy:<\/p>\n<hr \/>\n<h3><strong>4.1. \u0110\u1ecdc th\u01b0 c\u1ed5 \u0111\u00f4ng 5\u201310 n\u0103m<\/strong><\/h3>\n<p>T\u00ecm:<\/p>\n<ul>\n<li>h\u1ecd c\u00f3 nh\u1ea5t qu\u00e1n kh\u00f4ng?<\/li>\n<li>h\u1ecd c\u00f3 nh\u1eadn sai kh\u00f4ng?<\/li>\n<li>h\u1ecd c\u00f3 thay \u0111\u1ed5i nguy\u00ean t\u1eafc theo th\u1eddi ti\u1ebft kh\u00f4ng?<\/li>\n<\/ul>\n<hr \/>\n<h3><strong>4.2. Xem CEO c\u00f3 mua c\u1ed5 phi\u1ebfu b\u1eb1ng ti\u1ec1n t\u00fai kh\u00f4ng<\/strong><\/h3>\n<p>Minh ch\u1ee9ng tuy\u1ec7t nh\u1ea5t:<\/p>\n<blockquote><p>\u201cMua b\u1eb1ng ti\u1ec1n th\u1eadt.\u201d<\/p><\/blockquote>\n<p>Kh\u00f4ng g\u00ec \u0111\u00e1ng tin h\u01a1n.<\/p>\n<hr \/>\n<h3><strong>4.3. Ki\u1ec3m tra ph\u00e2n b\u1ed5 v\u1ed1n 10 n\u0103m qua<\/strong><\/h3>\n<p>H\u00e3y xem:<\/p>\n<ul>\n<li>ti\u1ec1n t\u1eeb ho\u1ea1t \u0111\u1ed9ng kinh doanh \u0111i \u0111\u00e2u?<\/li>\n<li>h\u1ecd d\u00f9ng ti\u1ec1n m\u1eb7t nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<li>h\u1ecd c\u00f3 vay n\u1ee3 nhi\u1ec1u \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng \u1ea3o?<\/li>\n<li>h\u1ecd c\u00f3 mua l\u1ea1i c\u1ed5 phi\u1ebfu \u0111\u00fang l\u00fac gi\u00e1 th\u1ea5p?<\/li>\n<\/ul>\n<p>D\u1eef li\u1ec7u kh\u00f4ng bao gi\u1edd n\u00f3i d\u1ed1i.<\/p>\n<hr \/>\n<h3><strong>4.4. Ki\u1ec3m tra k\u1ebft qu\u1ea3 sau kh\u1ee7ng ho\u1ea3ng<\/strong><\/h3>\n<p>Kh\u1ee7ng ho\u1ea3ng l\u00e0 b\u00e0i test th\u1eadt nh\u1ea5t.<\/p>\n<ul>\n<li>Ban l\u00e3nh \u0111\u1ea1o t\u1ed1t gi\u1eef doanh nghi\u1ec7p s\u1ed1ng,<\/li>\n<li>Ban l\u00e3nh \u0111\u1ea1o t\u1ec7 l\u00e0m doanh nghi\u1ec7p ng\u1eadp n\u1ee3.<\/li>\n<\/ul>\n<hr \/>\n<h1><strong>5. V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh c\u1ee7a Management t\u1ed1t<\/strong><\/h1>\n<h3><strong>5.1. M\u1ed9t CEO t\u1eebng n\u00f3i:<\/strong><\/h3>\n<blockquote><p>\u201cT\u00f4i kh\u00f4ng quan t\u00e2m ph\u1ed1 Wall ngh\u0129 g\u00ec.<br \/>\nT\u00f4i quan t\u00e2m kh\u00e1ch h\u00e0ng ngh\u0129 g\u00ec.\u201d<\/p><\/blockquote>\n<p>\u0110\u00f3 l\u00e0 t\u01b0 duy ng\u01b0\u1eddi x\u00e2y doanh nghi\u1ec7p,<br \/>\nkh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi t\u00f4 son k\u1ebft qu\u1ea3.<\/p>\n<h3><strong>5.2. H\u1ecd gi\u1eef chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng th\u1ea5p nh\u1ea5t c\u00f3 th\u1ec3<\/strong><\/h3>\n<p>V\u00ec h\u1ecd bi\u1ebft:<\/p>\n<ul>\n<li>ti\u1ec1n ti\u1ebft ki\u1ec7m h\u00f4m nay = bi\u00ean an to\u00e0n cho ng\u00e0y mai.<\/li>\n<\/ul>\n<h3><strong>5.3. H\u1ecd \u0111\u1ed1i x\u1eed c\u00f4ng b\u1eb1ng v\u1edbi c\u1ed5 \u0111\u00f4ng &amp; nh\u00e2n vi\u00ean<\/strong><\/h3>\n<p>Kh\u00f4ng b\u00f3p nh\u00e2n vi\u00ean, kh\u00f4ng l\u1eeba c\u1ed5 \u0111\u00f4ng,<br \/>\nv\u00e0 kh\u00f4ng v\u00ec c\u00e1i t\u00f4i c\u00e1 nh\u00e2n m\u00e0 ti\u00eau x\u00e0i phung ph\u00ed.<\/p>\n<hr \/>\n<h1><strong>6. Management: b\u1ed9 l\u1ecdc cu\u1ed1i c\u00f9ng c\u1ee7a 3M<\/strong><\/h1>\n<p>B\u1ea1n c\u00f3 Meaning \u2192 b\u1ea1n hi\u1ec3u doanh nghi\u1ec7p.<br \/>\nB\u1ea1n c\u00f3 Moat \u2192 b\u1ea1n bi\u1ebft doanh nghi\u1ec7p m\u1ea1nh.<br \/>\nNh\u01b0ng n\u1ebfu Management t\u1ec7 \u2192<br \/>\n<strong>b\u1ea1n ph\u1ea3i b\u1ecf ngay, d\u00f9 r\u1ebb t\u1edbi m\u1ee9c n\u00e0o.<\/strong><\/p>\n<p>\u0110\u1ea7u t\u01b0 gi\u00e1 tr\u1ecb n\u00f3i r\u1ea5t r\u00f5:<\/p>\n<blockquote><p><strong>\u201cM\u1ed9t doanh nghi\u1ec7p t\u1ec7 v\u1edbi l\u00e3nh \u0111\u1ea1o t\u1ec7 s\u1ebd ph\u00e1 s\u1ea3n.<br \/>\nM\u1ed9t doanh nghi\u1ec7p t\u1ed1t v\u1edbi l\u00e3nh \u0111\u1ea1o t\u1ec7 s\u1ebd suy y\u1ebfu.<br \/>\nM\u1ed9t doanh nghi\u1ec7p t\u1ed1t v\u1edbi l\u00e3nh \u0111\u1ea1o t\u1ed1t s\u1ebd ph\u00e1t tri\u1ec3n m\u1ea1nh.\u201d<\/strong><\/p><\/blockquote>\n<p>B\u1ea1n ch\u1ec9 c\u1ea7n ch\u1ecdn lo\u1ea1i cu\u1ed1i.<\/p>\n<hr \/>\n<h1><strong>7. C\u00e2u h\u1ecfi v\u00e0ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 Management<\/strong><\/h1>\n<p>\u0110\u1eb7t ra 5 c\u00e2u h\u1ecfi n\u00e0y cho m\u1ed7i doanh nghi\u1ec7p:<\/p>\n<ol>\n<li><strong>H\u1ecd c\u00f3 n\u00f3i th\u1eadt khi g\u1eb7p v\u1ea5n \u0111\u1ec1 kh\u00f4ng?<\/strong><\/li>\n<li><strong>H\u1ecd c\u00f3 s\u1edf h\u1eefu c\u1ed5 phi\u1ebfu b\u1eb1ng ti\u1ec1n t\u00fai kh\u00f4ng?<\/strong><\/li>\n<li><strong>H\u1ecd c\u00f3 ph\u00e2n b\u1ed5 v\u1ed1n th\u00f4ng minh kh\u00f4ng?<\/strong><\/li>\n<li><strong>H\u1ecd c\u00f3 minh b\u1ea1ch v\u1edbi c\u1ed5 \u0111\u00f4ng kh\u00f4ng?<\/strong><\/li>\n<li><strong>N\u1ebfu \u0111\u00e2y l\u00e0 c\u00f4ng ty gia \u0111\u00ecnh c\u1ee7a b\u1ea1n,<br \/>\nb\u1ea1n c\u00f3 m\u1eddi nh\u1eefng ng\u01b0\u1eddi n\u00e0y l\u00e0m gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh kh\u00f4ng?<\/strong><\/li>\n<\/ol>\n<p>N\u1ebfu c\u00e2u tr\u1ea3 l\u1eddi cu\u1ed1i c\u00f9ng l\u00e0 \u201cKh\u00f4ng\u201d,<br \/>\nb\u1ea1n bi\u1ebft m\u00ecnh ph\u1ea3i l\u00e0m g\u00ec.<\/p>\n<hr \/>\n<h1><strong>8. K\u1ebft \u2013 Management kh\u00f4ng ch\u1ec9 l\u00e0 k\u1ef9 n\u0103ng, m\u00e0 l\u00e0 t\u00ednh c\u00e1ch<\/strong><\/h1>\n<p>B\u1ea1n kh\u00f4ng ch\u1ec9 \u0111ang \u0111\u00e1nh gi\u00e1 ki\u1ebfn th\u1ee9c c\u1ee7a CEO,<br \/>\nm\u00e0 \u0111ang \u0111\u00e1nh gi\u00e1 <strong>b\u1ea3n ch\u1ea5t con ng\u01b0\u1eddi<\/strong>.<\/p>\n<p>T\u00e0i n\u0103ng c\u00f3 th\u1ec3 h\u1ecdc.<br \/>\nT\u00ednh c\u00e1ch th\u00ec kh\u00f4ng.<\/p>\n<p>C\u00f3 nh\u1eefng CEO gi\u1ecfi \u0111\u1ebfn m\u1ee9c c\u1ee9u c\u1ea3 doanh nghi\u1ec7p.<br \/>\nC\u00f3 nh\u1eefng CEO t\u1ec7 \u0111\u1ebfn m\u1ee9c ph\u00e1 c\u1ea3 \u0111\u1ebf ch\u1ebf.<\/p>\n<p>\u0110\u1ea7u t\u01b0 d\u00e0i h\u1ea1n kh\u00f4ng ph\u1ea3i ch\u1ecdn doanh nghi\u1ec7p gi\u1ecfi,<br \/>\nm\u00e0 l\u00e0 <strong>ch\u1ecdn ng\u01b0\u1eddi gi\u1ecfi \u0111\u1ec3 g\u1eedi g\u1eafm ti\u1ec1n c\u1ee7a b\u1ea1n<\/strong>.<\/p>\n<blockquote><p><strong>Meaning cho b\u1ea1n n\u1ec1n t\u1ea3ng.<br \/>\nMoat cho b\u1ea1n ni\u1ec1m tin.<br \/>\nManagement cho b\u1ea1n s\u1ef1 an t\u00e2m.<\/strong><\/p><\/blockquote>\n<p>V\u00e0 khi c\u1ea3 ba h\u1ed9i \u0111\u1ee7,<br \/>\n\u0111\u00f3 l\u00e0 l\u00fac b\u1ea1n \u0111\u00e3 t\u00ecm th\u1ea5y <strong>m\u1ed9t doanh nghi\u1ec7p \u0111\u00e1ng \u0111\u1ec3 s\u1edf h\u1eefu.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u1ebfu Meaning gi\u00fap b\u1ea1n hi\u1ec3u doanh nghi\u1ec7p l\u00e0m g\u00ec, v\u00e0 Moat cho b\u1ea1n th\u1ea5y doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1eafng d\u00e0i h\u1ea1n, th\u00ec Management tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi quan tr\u1ecdng nh\u1ea5t: &hellip; <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-1077","post","type-post","status-publish","format-standard","hentry","category-dau-tu"],"_links":{"self":[{"href":"https:\/\/doannguyenhiep.com\/vi\/wp-json\/wp\/v2\/posts\/1077"}],"collection":[{"href":"https:\/\/doannguyenhiep.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/doannguyenhiep.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/doannguyenhiep.com\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/doannguyenhiep.com\/vi\/wp-json\/wp\/v2\/comments?post=1077"}],"version-history":[{"count":3,"href":"https:\/\/doannguyenhiep.com\/vi\/wp-json\/wp\/v2\/posts\/1077\/revisions"}],"predecessor-version":[{"id":1080,"href":"https:\/\/doannguyenhiep.com\/vi\/wp-json\/wp\/v2\/posts\/1077\/revisions\/1080"}],"wp:attachment":[{"href":"https:\/\/doannguyenhiep.com\/vi\/wp-json\/wp\/v2\/media?parent=1077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/doannguyenhiep.com\/vi\/wp-json\/wp\/v2\/categories?post=1077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/doannguyenhiep.com\/vi\/wp-json\/wp\/v2\/tags?post=1077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}